While this video isn’t exactly new, it’s been around since 2015, it’s a must see video which describes the engineering behind a simple everyday item: a soda can. The video illustrates the progression of a product over the years and how each step along the way improved it.
I’ve always been fascinated with design and engineering and I find this video best illustrates how a product evolves over time. What may appear like simple and ‘obvious’ changes are rarely ever obvious until after the fact. Any time I see something that looks beautifully engineered it always strikes my fancy, which is why I wrote about Zeba Shoes in the past. That company took an everyday item, the sneaker, and improved on it. After seeing the innovation, it becomes obvious to us that this should have been done years ago, but it wasn’t. If you haven’t seen Zeba Shoes, check out their product demonstration video below:
I’ve bought these shoes and they really do function as well as the video demonstrates. When I show them to people the first thing they always say is there’s no way it fits snug on your feet, but sure enough anyone with the same foot size as me (I wear a men’s 10) is always shocked when they see for themselves that it really does work. Are there any other products out there that you think are engineering or design marvels? Let me know!
The Intersection of Technology and Innovation 